Articles

Consumer behavior refers to the selection, purchase, and consumption of goods and services for the satisfaction of their wants. Five questions support any understanding of consumer behavior: 1) Who is the market and what is the extent of their power regarding the organization? 2) What do they buy? 3...

Organizational change is the movement of an organization from one state to another. It is an essential part to stay ahead of your competition and never miss an opportunity. Change can take the form of a breakthrough, which requires months of planning, work, and a high budget. However, it can be a gr...

No one can deny that technology has become the core of our life. Whether you are a person or an organization, old or young you use technology all the time.  For some businesses, this is an advantage that raises the success of their organizations. While others find it challenging and complex to ...