The 5 Factors Influencing Consumer Behavior

Consumer behavior refers to the selection, purchase, and consumption of goods and services for the satisfaction of their wants. Five questions support any understanding of consumer behavior: 1) Who is the market and what is the extent of their power regarding the organization? 2) What do they buy? 3...


A business analyst is a professional who analyzes how an organization operates by conducting research and interpreting data. By using the information gathered from research, a business analyst then develops a program for improving existing practices and processes. The goal of conducting a business p...