Consumer behavior refers to the selection, purchase, and consumption of goods and services for the satisfaction of their wants. Five questions support any understanding of consumer behavior: 1) Who is the market and what is the extent of their power regarding the organization? 2) What do they buy? 3...


A business analyst is a professional who analyzes how an organization operates by conducting research and interpreting data. By using the information gathered from research, a business analyst then develops a program for improving existing practices and processes. The goal of conducting a business p...