Marketing Data and Technology
Equip participants with the skills to leverage marketing data, apply analytics tools like GA4, and use MarTech trends to optimize campaigns and drive data-driven growth in the MENA region.
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Marketing Data & Technology Course?
By the end, you will be able to:
- Understand and leverage different types of marketing data (first-party, second-party, third-party).
- Implement and interpret A/B tests to optimize marketing efforts.
- Use attribution models to accurately assign credit to marketing touchpoints.
- Set up, navigate, and use Google Analytics 4 (GA4) to analyze audience behavior, acquisition, and conversions.
- Integrate online and offline data for a holistic marketing view.
- Apply data-driven insights to improve segmentation, personalization, and ROI.
- Stay compliant with data privacy regulations (e.g., Saudi PDPL).
- Understand the MarTech landscape and future trends (AI, AR, blockchain, etc.) in the MENA context.
- Build a data-driven culture within their marketing teams.
Who Should Enroll in this Marketing Data & Technology?
- Marketing professionals in the MENA region (especially Saudi Arabia and GCC) are looking to deepen their data and tech skills.
- Business professionals who work with marketing teams and want to understand data-driven decision-making.
- Digital marketers, analysts, CRM managers, and e-commerce managers.
- Marketing managers and directors who want to lead data-informed strategies.
- Agency staff serving clients in the MENA region.
- Entrepreneurs and startup founders who want to leverage marketing data for growth.
What are the acquired skills from this Marketing Data & Technology?
- Identify and use different types of marketing data effectively.
- Design and run A/B tests to improve campaigns and user experience.
- Apply attribution models (last-click, multi-touch, data-driven) to measure marketing ROI.
- Set up and configure Google Analytics 4 (GA4) for websites and apps.
- Analyze audience demographics, behavior, and conversion paths in GA4.
- Track and optimize user journeys using funnel analysis.
- Integrate offline conversions with online marketing efforts.
- Use UTM parameters and campaign tagging for accurate tracking.
- Leverage GA4’s predictive features and AI-driven insights.
- Navigate the MarTech landscape and evaluate tools for marketing automation, CRM, CDP, etc.
- Understand and comply with data privacy laws like Saudi PDPL.
- Develop data-driven marketing strategies tailored to the MENA market.
- Foster a culture of experimentation and continuous improvement within teams.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Marketing Data and Technology - Self Study
Best for busy learners who need flexibility.
Accepted payment methods:
Course Inclusions
- First-, second-, and third-party data explained
- Key marketing data categories: demographic, behavioral, transactional, psychographic, engagement
- Main data sources: web/app analytics, CRM, social media, ad platforms, surveys
- Ensuring data quality, integration, and privacy compliance
- Segmentation & personalization strategies
- Saudi/GCC use case: Mobily’s expat data-driven strategy shift.
- Introduction to A/B testing and experimentation
- Designing and running effective tests: variables, sample size, statistical significance
- Multi-touch vs single-touch attribution models
- Data-driven attribution, cross-device & channel considerations
- Optimizing campaigns for ROI with testing and attribution
- Saudi/GCC use cases: stc 5G campaign, Rewaa ROI improvement, Platinumlist multi-channel attribution
- Introduction to GA4: event-based, privacy-focused, predictive insights
- Setting up GA4: account/property, data streams, tracking code
- Key reports: acquisition, demographics, interests, new vs returning users
- Audiences & targeting: custom/predictive, remarketing
- Marketing & optimization: funnels, paths, retention, ROAS/CPA
- Saudi/GCC use cases: e-commerce audience targeting, government dashboards, campaign insights
- Engagement: pageviews, events, scrolls, clicks, engagement time
- Conversions: goals, event tracking, purchase/sign-up tracking
- Funnels & Paths: visualize flows, spot drop-offs, optimize journeys
- Cohorts & Retention: new vs returning users, loyalty insights
- Lifetime Value & Attribution: channel performance, last-click vs data-driven
- Custom Events & GA4 Explore: segment comparisons, deep-dive analysis
- Saudi/GCC Example: e-commerce checkout, campaign ROI, mobile UX
- Overview of MarTech: CRM, CDP, automation, AI-powered solutions, regional adoption.
- eCommerce in GCC: growth, marketplaces (Amazon, Noon), omni-channel, local payment & delivery preferences.
- Future trends: AI personalization, AR/VR, blockchain/Web3, phygital experiences.
- Data privacy & regulation: PDPL/GDPR compliance, consent management, ethical AI.
- Customer experience & omni-channel: seamless journeys, CX as differentiator, localization.
- Emerging media & platforms: video/CTV, podcasts, social media, 5G-enabled marketing.
- Team readiness: upskilling, agile marketing, data-driven strategy, innovation culture.
- Regional case study: Salla – local MarTech success, SME enablement, digital growth.
Customer Testimonials
Google Review:
My experience with Bakkah was excellent. They offer high-quality courses at reasonable prices. I enrolled in one of their courses and found it updated according to the latest standards. With God's blessing, the course helped me prepare for the official certification exam and successfully pass it. I sincerely thank them and wish them continued success.
I attended a five-day Live Online course with Bakkah Learning, and it was an outstanding learning experience that truly deserves appreciation. The trainer's delivery was professional, clear, and enriched with practical experience and expertise. The Customer Service team was also highly responsive and committed to meeting learners' needs, reflecting a high level of professionalism and care. I appreciate the excellent organization and quality of services provided, and I look forward to joining more of their courses in the future. Thank you for this wonderful experience.
It is rare to find staff members who are so kind, respectful, and professional. Bakkah is a great example of professionalism and attention to detail, leaving a positive impression that reflects the organization in an excellent way. Honestly, having such team members is a valuable asset, and their efforts deserve recognition, as this level of performance reflects a genuine commitment to service quality and customer satisfaction.
I had a great learning experience with Bakkah. The courses were well-structured, practical, and directly relevant to real-world applications. The Customer Service team also provided excellent support throughout my learning journey.
I would like to express my sincere thanks and appreciation to all the staff at the institute for their great efforts and continuous support throughout the program. It was a truly valuable and enriching experience that helped me enhance my skills and knowledge. I highly recommend this institute to anyone looking to grow and excel in this field.
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