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Marketing Data and Technology 

Equip participants with the skills to leverage marketing data, apply analytics tools like GA4, and use MarTech trends to optimize campaigns and drive data-driven growth in the MENA region.

 

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    Why Bakkah?

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    Flexible Learning

    What to Expect From This Marketing Data & Technology Course?

    By the end, you will be able to:

    • Understand and leverage different types of marketing data (first-party, second-party, third-party).
    • Implement and interpret A/B tests to optimize marketing efforts.
    • Use attribution models to accurately assign credit to marketing touchpoints.
    • Set up, navigate, and use Google Analytics 4 (GA4) to analyze audience behavior, acquisition, and conversions.
    • Integrate online and offline data for a holistic marketing view.
    • Apply data-driven insights to improve segmentation, personalization, and ROI.
    • Stay compliant with data privacy regulations (e.g., Saudi PDPL).
    • Understand the MarTech landscape and future trends (AI, AR, blockchain, etc.) in the MENA context.
    • Build a data-driven culture within their marketing teams.

    Who Should Enroll in this Marketing Data & Technology?

    • Marketing professionals in the MENA region (especially Saudi Arabia and GCC) are looking to deepen their data and tech skills.
    • Business professionals who work with marketing teams and want to understand data-driven decision-making.
    • Digital marketers, analysts, CRM managers, and e-commerce managers.
    • Marketing managers and directors who want to lead data-informed strategies.
    • Agency staff serving clients in the MENA region.
    • Entrepreneurs and startup founders who want to leverage marketing data for growth.

    What are the acquired skills from this Marketing Data & Technology?

    • Identify and use different types of marketing data effectively.
    • Design and run A/B tests to improve campaigns and user experience.
    • Apply attribution models (last-click, multi-touch, data-driven) to measure marketing ROI.
    • Set up and configure Google Analytics 4 (GA4) for websites and apps.
    • Analyze audience demographics, behavior, and conversion paths in GA4.
    • Track and optimize user journeys using funnel analysis.
    • Integrate offline conversions with online marketing efforts.
    • Use UTM parameters and campaign tagging for accurate tracking.
    • Leverage GA4’s predictive features and AI-driven insights.
    • Navigate the MarTech landscape and evaluate tools for marketing automation, CRM, CDP, etc.
    • Understand and comply with data privacy laws like Saudi PDPL.
    • Develop data-driven marketing strategies tailored to the MENA market.
    • Foster a culture of experimentation and continuous improvement within teams.
    • Module 1: Marketing Data Types for Your Business
    • Module 2: AB Testing and Attribution Models
    • Module 3: Google Analytics (Part 1) – Getting Started & Audience
    • Module 4: Google Analytics (Part 2) – Acquisition, Behavior & Conversion Tracking
    • Module 5: Marketing Technology, eCommerce & Future Trends

    Course Inclusions

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