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Digital Channels & Content Strategy

Aims to equip learners with a practical and strategic understanding of the modern digital marketing landscape, with a specific focus on the Gulf region

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    By the end,You will be able to:

    • Master the PESO Model: Understand and integrate Paid, Earned, Shared, and Owned media channels into a cohesive digital strategy.
    • Optimize Digital Assets: Apply core UX principles to create high-performing, mobile-first websites that convert visitors into customers.
    • Develop Effective Channel Strategies: Craft and execute data-driven strategies for key channels including social media, email marketing, and content marketing, tailored to Gulf audience preferences.
    • Drive Organic Growth: Implement fundamental SEO techniques to improve a website's visibility and attract qualified traffic from search engines.
    • Measure and Optimize: Use analytics tools to track performance, prove ROI, and make informed decisions to continuously improve marketing efforts.
    • Marketing Managers & Specialists: Those responsible for planning and executing digital strategies.
    • Content Creators, Social Media Managers, & SEO Specialists: Professionals focused on specific channels who want a broader, integrated view.
    • Small Business Owners & Entrepreneurs: Individuals who need to build their brand's online presence and drive growth effectively.
    • Career Changers & Graduates: Those looking to enter the high-demand field of digital marketing with a practical, regionally relevant skill set.
    • Anyone in the GCC region seeking to understand the unique digital consumer behavior and how to market to it successfully.
    • Strategic Planning: Ability to develop an integrated digital marketing plan using the PESO model.
    • UX & CRO Evaluation: Skills to audit and improve website user experience and conversion rates.
    • Platform-Specific Expertise: Knowledge to create engaging content and manage communities on major social platforms (Instagram, Twitter/X, Snapchat, etc.), with an understanding of Gulf-specific trends and influencer collaboration.
    • Email Marketing Automation: Proficiency in building lists, crafting effective emails, and setting up automated lead-nurturing sequences.
    • Content Strategy & Creation: Ability to plan a content calendar, produce relevant content types (blog, video, etc.), and localize material for cultural resonance.
    • Technical & On-Page SEO: Competence in conducting keyword research, optimizing web pages, and understanding technical SEO fundamentals.
    • Data Analysis & Reporting: Skills to set SMART goals, use tools like Google Analytics, interpret data, and report on campaign ROI to inform future strategy.
    • Regional Digital Fluency: A deep understanding of the Gulf digital consumer, including high mobile and social media usage, the importance of bilingual content, and cultural nuances for effective engagement.
    • Reading Learning Materials.
    • Pre and Post Course Questions. 
    • Modules
    • The language will be English.
    • Module 1: Digital Marketing Landscape (Owned, Earned, Paid Media)
    • Module 2: Website Optimization & UX Principles
    • Module 3: Social Media Marketing Fundamentals
    • Module 4: Email Marketing & Lead Nurturing
    • Module 5: Content Marketing Strategy & Planning
    • Module 6: Intro to SEO & Organic Visibility

    Course Inclusions

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