Digital Channels & Content Strategy
Aims to equip learners with a practical and strategic understanding of the modern digital marketing landscape, with a specific focus on the Gulf region
4.7 (6)
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Digital Channel & Content Strategy Course?
By the end,You will be able to:
- Master the PESO Model: Understand and integrate Paid, Earned, Shared, and Owned media channels into a cohesive digital strategy.
- Optimize Digital Assets: Apply core UX principles to create high-performing, mobile-first websites that convert visitors into customers.
- Develop Effective Channel Strategies: Craft and execute data-driven strategies for key channels including social media, email marketing, and content marketing, tailored to Gulf audience preferences.
- Drive Organic Growth: Implement fundamental SEO techniques to improve a website's visibility and attract qualified traffic from search engines.
- Measure and Optimize: Use analytics tools to track performance, prove ROI, and make informed decisions to continuously improve marketing efforts.
Who Should Enroll in this Digital Channel & Content Strategy Course?
- Marketing Managers & Specialists: Those responsible for planning and executing digital strategies.
- Content Creators, Social Media Managers, & SEO Specialists: Professionals focused on specific channels who want a broader, integrated view.
- Small Business Owners & Entrepreneurs: Individuals who need to build their brand's online presence and drive growth effectively.
- Career Changers & Graduates: Those looking to enter the high-demand field of digital marketing with a practical, regionally relevant skill set.
- Anyone in the GCC region seeking to understand the unique digital consumer behavior and how to market to it successfully.
What are the acquired skills from this Digital Channel & Content Strategy?
- Strategic Planning: Ability to develop an integrated digital marketing plan using the PESO model.
- UX & CRO Evaluation: Skills to audit and improve website user experience and conversion rates.
- Platform-Specific Expertise: Knowledge to create engaging content and manage communities on major social platforms (Instagram, Twitter/X, Snapchat, etc.), with an understanding of Gulf-specific trends and influencer collaboration.
- Email Marketing Automation: Proficiency in building lists, crafting effective emails, and setting up automated lead-nurturing sequences.
- Content Strategy & Creation: Ability to plan a content calendar, produce relevant content types (blog, video, etc.), and localize material for cultural resonance.
- Technical & On-Page SEO: Competence in conducting keyword research, optimizing web pages, and understanding technical SEO fundamentals.
- Data Analysis & Reporting: Skills to set SMART goals, use tools like Google Analytics, interpret data, and report on campaign ROI to inform future strategy.
- Regional Digital Fluency: A deep understanding of the Gulf digital consumer, including high mobile and social media usage, the importance of bilingual content, and cultural nuances for effective engagement.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Digital Channels & Content Strategy - Self Study
Best for busy learners who need flexibility.
Course Inclusions
- Definition of digital marketing
- Overview of Paid, Earned, Shared, and Owned (PESO) media
- Examples of each PESO channel
- How PESO channels work together
- Global and Gulf digital trends
- Digital consumer behavior
- Role of social, mobile, and influencers
- Introduction to integrated digital campaigns
- Role of the website as an owned channel
- User Experience (UX) fundamentals
- Website structure and navigation
- Mobile-first and responsive design
- Page speed and performance
- Visual hierarchy and readability
- Calls-to-action and conversion design
- Basic conversion rate optimization (CRO)
- Arabic/English and Gulf UX considerations
- Major social media platforms
- Audience targeting and content planning
- Social media strategy
- Engagement and community management
- Influencer and paid social marketing
- Social media analytics
- Email marketing basics
- List building and segmentation
- Email campaign creation
- Automation and lead nurturing
- Performance tracking and optimization
- Content marketing basics
- Content strategy and personas
- Content types and buyer journey
- Content calendar and storytelling
- Distribution channels
- Measuring content performance
- SEO fundamentals
- Keywords and search intent
- On-page and technical SEO
- Backlinks and local SEO
- SEO tools
- Measuring SEO performance
- Use data to guide marketing decisions.
- Track key metrics (web, ads, social, email).
- Set SMART goals & KPIs.
- Use GA4, tracking codes, dashboards.
- Test & optimize campaigns (A/B testing).
- Allocate budget based on performance.
- Analyze results & adjust strategy
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