Marketing Fundamentals & Strategy
You’ll move from having a basic awareness of marketing to mastering the strategies and tools that drive successful campaigns and sustainable growth. The main objective is to equip you with practical and strategic marketing skills that allow you to create value for customers and a competitive advantage for your organization.
5 (5)
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Marketing Fundamentals & Strategy Course?
By the end, you will be able to:
• Understand and apply the core concepts and definitions of marketing.
• Analyze consumer behavior to design effective marketing actions.
• Develop strong value propositions using the Marketing Mix (4Ps).
• Segment markets, target the right audiences, and position your brand effectively
(STP).
• Build powerful brand identities and implement brand strategies.
• Design and implement marketing strategies and plans that deliver results.
Who Should Enroll in this Marketing Fundamentals & Strategy Course?
- Marketing professionals seeking to strengthen their strategic skills.
- Entrepreneurs and business owners who want to grow their customer base.
- Sales and product managers aiming to align marketing with business goals.
- Students and graduates pursuing a career in marketing or business.
- Anyone interested in understanding how marketing shapes business success.
What are the acquired skills from this Marketing Fundamental Course?
- Crafting customer-focused marketing strategies.
- Conducting consumer and market analysis.
- Designing competitive value propositions and marketing mixes.
- Applying STP (Segmentation, Targeting, Positioning) frameworks.
- Building and managing brands for long-term equity.
- Creating actionable marketing plans and performance tracking methods.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Marketing Fundamentals & Strategy - Self Study
Best for busy learners who need flexibility.
Course Inclusions
- Definition and purpose of marketing
- Core concepts: needs, wants, value, exchange
- Marketing vs sales and product-focused approaches
- Role of marketing in business and society
- Overview of the marketing environment
- What consumer behavior is and why it matters
- Cultural, social, personal, and psychological influences
- The customer buying journey
- How insights drive marketing decisions
- Using customer data to improve marketing
- Meaning and importance of a value proposition
- Product, Price, Place, and Promotion
- How the 4 Ps work together
- Aligning the mix with customer needs
- Real-world marketing mix examples
- Meaning and purpose of market segmentation
- Segmentation types: demographic, geographic, psychographic, and behavioral
- Selecting and evaluating target markets
- Targeting strategies (mass, differentiated, niche, micro-targeting)
- Positioning and differentiation
- Writing a positioning statement
- STP in real business examples
- What a brand is vs. a product
- Brand identity elements (name, logo, colors, voice, slogan)
- Brand equity and customer loyalty
- Brand positioning and personality
- Building and maintaining strong brands
- Managing brand reputation in the digital age
- Examples of successful brand strategies
- Marketing strategy and its business role
- Marketing plan structure
- Situation analysis and SWOT
- SMART marketing objectives
- Target market and positioning
- Strategy vs. tactics
- Marketing mix in planning
- Budgeting and performance metrics
- Creating a basic marketing plan
Our Happy Clients Say
I have a busy job...
With a demanding job, I thought exam prep was impossible. But self-study learning fit into my life perfectly—I studied anytime, anywhere. It was clear, well-structured, and I passed the exam on my first try.
I needed real interaction...
I was looking for a learning experience where I could truly engage with. Live sessions gave me clarity, motivation, and real-time support. The trainer and group sessions kept me focused and made tough topics easier to digest
Staying on track was...
Starting was easy—but staying consistent wasn’t. The live schedule and trainer check-ins gave just the push I needed. I stayed on track and actually finished the course and got certified!
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