Digital Marketing Specialist Career Learning Path
A comprehensive digital marketing bundle that blends strategic foundations with modern execution: from marketing fundamentals and digital channels to data-driven campaigns, storytelling, personalization, and AI tools. In one bundle, you’ll gain a growth-focused mindset and practical skills to plan, execute, analyze, and optimize marketing efforts that drive real business impact.
Bundle Inclusions:
Why Bakkah?
You will learn to:
- Develop creative, user-focused marketing ideas
- Improve engagement and conversion metrics
- Deliver value across campaigns and content
- Present marketing results with business impact
- Build confidence in strategic marketing decisions
Who Should Take This Bundle:
- Anyone who wants to enter the digital marketing field
- Fresh graduates exploring marketing career paths
- Digital Marketers and Content Creators seeking career advancement
- Social Media Specialists aiming for strategic responsibilities
- Marketing teams shifting from traditional to digital
You’ll strengthen:
- Creativity & design thinking
- Digital channels and content strategy
- KPI-driven decision making
- Campaign performance analysis
- Persuasive communication and storytelling
- Reading training materials
- Interactive learning resources
- Summary videos for each unit
- Practice exercises, quizzes, and short tests
- Short scenarios and real-world case studies
- One-year full access
- Data-Driven Marketing & Paid Campaigns
- Digital Channels & Content Strategy
- Marketing Data and Technology (Intermediate)
- Storytelling, Personalization & AI Tools
- Marketing Fundamentals & Strategy
Bundle Inclusions
Data-Driven Marketing & Paid Campaigns
Equip participants with the analytical and strategic expertise to design and manage profitable paid campaigns, transforming ad spend into a predictable engine for growth. Through a combination of data-driven frameworks and practical execution skills, participants will learn how to move from assumptions to evidence-based decisions that consistently drive measurable results.
Digital Channels & Content Strategy
Aims to equip learners with a practical and strategic understanding of the modern digital marketing landscape, with a specific focus on the Gulf region
Storytelling, Personalization & AI Tools
The primary goal is to equip marketers and content creators with a modern, integrated toolkit to build a more authentic, engaging, and effective brand presence. Specifically
Marketing Fundamentals & Strategy
You’ll move from having a basic awareness of marketing to mastering the strategies and tools that drive successful campaigns and sustainable growth. The main objective is to equip you with practical and strategic marketing skills that allow you to create value for customers and a competitive advantage for your organization.
Marketing Data and Technology
Equip participants with the skills to leverage marketing data, apply analytics tools like GA4, and use MarTech trends to optimize campaigns and drive data-driven growth in the MENA region.
Design Thinking & Creativity for Innovation
Designed to boost your creativity and design thinking skills in the workplace. You’ll learn how to generate new ideas, lead effective innovation sessions, and develop customer-focused solutions using practical tools tailored to complex, fast-changing challenges.
Effective Communication skills
Focuses on enhancing participants’ ability to communicate clearly and confidently, both verbally and in writing, to build stronger professional and personal relationships and achieve desired outcomes.
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