Data-Driven Marketing & Paid Campaigns
Equip participants with the analytical and strategic expertise to design and manage profitable paid campaigns, transforming ad spend into a predictable engine for growth. Through a combination of data-driven frameworks and practical execution skills, participants will learn how to move from assumptions to evidence-based decisions that consistently drive measurable results.
4 (6)
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Data-Driven Marketing & Paid Campaigns Course?
By the end you will be able to:
- Understand and apply the core principles of data-driven marketing and the paid media landscape.
- Set clear, measurable campaign goals and KPIs aligned with business objectives.
- Structure, set up, and launch effective paid campaigns on key platforms (e.g., Google, Meta).
- Analyze campaign data to extract actionable insights and calculate crucial metrics like ROI and CPA.
- Implement a continuous cycle of A/B testing and optimization for ads, landing pages, and audiences.
- Confidently allocate budget towards the highest-performing channels and tactics.
Who Should Enroll in this Data-Driven Marketing & Paid Campaigns?
- Digital marketers seeking to deepen their expertise in paid media and data analysis.
- Entrepreneurs and small business owners who need to manage their own ad budget and generate a measurable return.
- Marketing managers and leads who oversee campaigns and need to make smarter, data-backed budget decisions.
- Professionals in adjacent roles (e.g., content, SEO, analytics) looking to expand their skills into paid acquisition.
- Career changers and students building a portfolio of in-demand, technical marketing skills.
What are the acquired skills from this Data-Driven Marketing & Paid Campaigns?
- Crafting data-informed paid media strategies and budgets.
- Conducting keyword research and audience analysis for precise targeting.
- Designing and creating high-converting ad creatives and copy.
- Building and optimizing landing pages that turn clicks into conversions.
- Analyzing campaign performance data to diagnose problems and identify opportunities.
- Implementing a scientific approach to A/B testing and performance optimization.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Data-Driven Marketing & Paid Campaigns - Self Study
Best for busy learners who need flexibility.
Course Inclusions
- Overview of key digital advertising platforms: Google, Meta (FB/IG), LinkedIn, Twitter/X, Snapchat, TikTok
- Search, Display, Video, Social, and emerging channels
- Audience targeting & platform-specific creative tips
- Local Gulf/KSA context & usage patterns
- Channel selection strategy for campaign goals
- Budget allocation: by channel, funnel stage, seasonal peaks
- Bidding strategies: manual, automated, hybrid; platform differences
- Campaign structuring for Google & Meta
- Naming conventions, documentation, and team organization
- Budget monitoring & iterative optimization
- UTM parameters, Pixels, GA4 setup
- Conversion events, attribution basics
- Measurement of traffic, leads, sales, and multi-channel attribution
- CTR, CPA, ROAS, conversions, cost per impression
- Upper vs lower funnel metrics
- How to read dashboards & interpret data for optimization
- Designing experiments for ads & landing pages
- Measuring impact and applying learnings
- Iterative testing cycles for ongoing improvement
Our Happy Clients Say
I have a busy job...
With a demanding job, I thought exam prep was impossible. But self-study learning fit into my life perfectly—I studied anytime, anywhere. It was clear, well-structured, and I passed the exam on my first try.
I needed real interaction...
I was looking for a learning experience where I could truly engage with. Live sessions gave me clarity, motivation, and real-time support. The trainer and group sessions kept me focused and made tough topics easier to digest
Staying on track was...
Starting was easy—but staying consistent wasn’t. The live schedule and trainer check-ins gave just the push I needed. I stayed on track and actually finished the course and got certified!
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