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Data-Driven Marketing & Paid Campaigns

Equip participants with the analytical and strategic expertise to design and manage profitable paid campaigns, transforming ad spend into a predictable engine for growth. Through a combination of data-driven frameworks and practical execution skills, participants will learn how to move from assumptions to evidence-based decisions that consistently drive measurable results.

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    Why Bakkah?

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    Global Accreditation
    Flexible Learning

    What to Expect From This Data-Driven Marketing & Paid Campaigns Course?

    By the end you will be able to:

    • Understand and apply the core principles of data-driven marketing and the paid media landscape.
    • Set clear, measurable campaign goals and KPIs aligned with business objectives.
    • Structure, set up, and launch effective paid campaigns on key platforms (e.g., Google, Meta).
    • Analyze campaign data to extract actionable insights and calculate crucial metrics like ROI and CPA.
    • Implement a continuous cycle of A/B testing and optimization for ads, landing pages, and audiences.
    • Confidently allocate budget towards the highest-performing channels and tactics.

    Who Should Enroll in this Data-Driven Marketing & Paid Campaigns?

    • Digital marketers seeking to deepen their expertise in paid media and data analysis.
    • Entrepreneurs and small business owners who need to manage their own ad budget and generate a measurable return.
    • Marketing managers and leads who oversee campaigns and need to make smarter, data-backed budget decisions.
    • Professionals in adjacent roles (e.g., content, SEO, analytics) looking to expand their skills into paid acquisition.
    • Career changers and students building a portfolio of in-demand, technical marketing skills.

    What are the acquired skills from this Data-Driven Marketing & Paid Campaigns?

    • Crafting data-informed paid media strategies and budgets.
    • Conducting keyword research and audience analysis for precise targeting.
    • Designing and creating high-converting ad creatives and copy.
    • Building and optimizing landing pages that turn clicks into conversions.
    • Analyzing campaign performance data to diagnose problems and identify opportunities.
    • Implementing a scientific approach to A/B testing and performance optimization.

    Data-Driven Marketing & Paid Campaigns Course Self-Study

    • Reading Learning Materials.
    • Pre and Post Course Questions. 
    • Modules
    • The language will be English.
    • Module 1: Paid Media Channels (Google Ads, Meta, etc.)
    • Module 2: Budgeting, Bidding & Campaign Structures
    • Module 3: Tracking & Conversion Setup (UTM, Pixels)
    • Module 4: KPIs & Performance Metrics (CPA, ROAS, CTR, etc.)
    • Module 5: A/B Testing & Optimization

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