Workshop
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Strategic Internal Communication - In Arabic 
Internal communication plays a pivotal role in shaping organizational culture, boosting employee engagement, and achieving strategic goals. Designed to equip participants with the tools to build effective internal communication strategies that foster trust, enhance transparency, and support organizational change and growth.

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Why Bakkah?

Money Guaranteed
Self Study
Flexible Learning
By the end will be able to:
  • Understand the importance of internal communication and its impact on organizational success
  • Develop a comprehensive internal communication strategy aligned with organizational vision and goals
  • Craft targeted corporate messages tailored to employee audiences
  • Select and utilize the most effective communication channels
  • Promote transparency and inclusivity through two-way communication
  • Measure the effectiveness of internal communication and improve based on feedback and data
  • Internal communication and public relations professionals
  • HR and L&D managers
  • Team leaders and department heads
  • Anyone responsible for enhancing communication within the organization
  • Strategic communication planning
  • Organizational messaging and employee engagement
  • Audience analysis and communication targeting
  • Evaluation and improvement of internal communication efforts
  • Use of digital tools and communication platforms
  • Interactive reading materials
  • Engaging presentations and explainer videos
  • Quizzes, hands-on exercises, and practical tests
  • Pre- and post-course assessments
  • All course content delivered in Arabic 
  • Module 1 - The Strategic Role of Internal Communication
  • Module 2 - Internal Communication Tools and Channels
  • Module 3 - Internal Communication - Strategy and Plan
  • Module 4 - Internal Communication Campaigns
  • Module 5 – Communicating with the Team in Times of Crisis
  • Module 6 – Change Management
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