Workshop
85
% Discount
E-commerce Marketing Program
A practical program to master e-commerce marketing covering ads, branding, analytics, and growth strategies with real examples and clear guidance.
Why Bakkah?
By the end, participants will be able to:
- Understand and leverage first-party, second-party, and third-party marketing data
- Plan, launch, and optimize campaigns on Facebook, TikTok, Google, and YouTube
- Design high-performing ad creatives and copy for target audiences
- Run A/B tests to improve campaigns, landing pages, and conversions
- Apply attribution models to measure ROI across touchpoints
- Use GA4 and other analytics tools to track performance
- Integrate online and offline data for a complete marketing view
- Apply data-driven insights to improve segmentation, personalization, and ROI
- Ensure compliance with data privacy regulations (e.g., Saudi PDPL, GDPR)
- Understand MarTech trends (AI, automation, AR, blockchain)
- Foster a data-driven, optimization-focused marketing culture
- Beginners looking to learn ecommerce marketing and digital advertising from scratch.
- Freelancers, marketers, or consultants aiming to expand their technical and strategic skillset in ecommerce campaigns.
- Ecommerce store owners or entrepreneurs who want to increase online traffic, conversions, and sales.
- Professionals in the Gulf/KSA region seeking practical, hands-on knowledge of social media, search engine, and email marketing.
- Anyone interested in mastering modern digital marketing tools, platforms, and growth strategies to scale an online business.
- Plan and run campaigns on Facebook, TikTok, Google, and YouTube
- Create and optimize high-converting ad creatives and copy
- Run A/B tests and use results to improve performance
- Apply attribution models to measure marketing ROI
- Set up and use Google Analytics 4 (GA4) to track audiences and conversions
- Analyze user journeys and optimize funnels
- Integrate online and offline marketing data
- Use tracking parameters like UTM tags for accurate measurement
- Leverage AI-driven insights and marketing automation tools
- Ensure compliance with data privacy laws (e.g., Saudi PDPL)
- Build data-driven strategies and foster continuous improvement in teams
- Pre reading file
- Reading Learning Materials.
- Pre and Post Course Questions.
- Modules Exercises.
- The material language will be English.
- Module 1: Introduction to Ecommerce Marketing
- Module 2: Branding & Content Strategy
- Module 3: Social Media Marketing
- Module 4: Facebook & Instagram Ads Mastery
- Module 5: TikTok Ads & Viral Marketing
- Module 6: Google & YouTube Ads
- Module 7: Email & SMS Marketing
- Module 8: Conversion Rate Optimization (CRO)
- Module 9: Scaling & Automation
- Module 10: Building Long-Term Success