Marketing Data and Technology
Equip participants with the skills to leverage marketing data, apply analytics tools like GA4, and use MarTech trends to optimize campaigns and drive data-driven growth in the MENA region.
4.7 (7)
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Marketing Data & Technology Course?
By the end, you will be able to:
- Understand and leverage different types of marketing data (first-party, second-party, third-party).
- Implement and interpret A/B tests to optimize marketing efforts.
- Use attribution models to accurately assign credit to marketing touchpoints.
- Set up, navigate, and use Google Analytics 4 (GA4) to analyze audience behavior, acquisition, and conversions.
- Integrate online and offline data for a holistic marketing view.
- Apply data-driven insights to improve segmentation, personalization, and ROI.
- Stay compliant with data privacy regulations (e.g., Saudi PDPL).
- Understand the MarTech landscape and future trends (AI, AR, blockchain, etc.) in the MENA context.
- Build a data-driven culture within their marketing teams.
Who Should Enroll in this Marketing Data & Technology?
- Marketing professionals in the MENA region (especially Saudi Arabia and GCC) are looking to deepen their data and tech skills.
- Business professionals who work with marketing teams and want to understand data-driven decision-making.
- Digital marketers, analysts, CRM managers, and e-commerce managers.
- Marketing managers and directors who want to lead data-informed strategies.
- Agency staff serving clients in the MENA region.
- Entrepreneurs and startup founders who want to leverage marketing data for growth.
What are the acquired skills from this Marketing Data & Technology?
- Identify and use different types of marketing data effectively.
- Design and run A/B tests to improve campaigns and user experience.
- Apply attribution models (last-click, multi-touch, data-driven) to measure marketing ROI.
- Set up and configure Google Analytics 4 (GA4) for websites and apps.
- Analyze audience demographics, behavior, and conversion paths in GA4.
- Track and optimize user journeys using funnel analysis.
- Integrate offline conversions with online marketing efforts.
- Use UTM parameters and campaign tagging for accurate tracking.
- Leverage GA4’s predictive features and AI-driven insights.
- Navigate the MarTech landscape and evaluate tools for marketing automation, CRM, CDP, etc.
- Understand and comply with data privacy laws like Saudi PDPL.
- Develop data-driven marketing strategies tailored to the MENA market.
- Foster a culture of experimentation and continuous improvement within teams.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Marketing Data and Technology - Self Study
Best for busy learners who need flexibility.
Course Inclusions
- First-, second-, and third-party data explained
- Key marketing data categories: demographic, behavioral, transactional, psychographic, engagement
- Main data sources: web/app analytics, CRM, social media, ad platforms, surveys
- Ensuring data quality, integration, and privacy compliance
- Segmentation & personalization strategies
- Saudi/GCC use case: Mobily’s expat data-driven strategy shift.
- Introduction to A/B testing and experimentation
- Designing and running effective tests: variables, sample size, statistical significance
- Multi-touch vs single-touch attribution models
- Data-driven attribution, cross-device & channel considerations
- Optimizing campaigns for ROI with testing and attribution
- Saudi/GCC use cases: stc 5G campaign, Rewaa ROI improvement, Platinumlist multi-channel attribution
- Introduction to GA4: event-based, privacy-focused, predictive insights
- Setting up GA4: account/property, data streams, tracking code
- Key reports: acquisition, demographics, interests, new vs returning users
- Audiences & targeting: custom/predictive, remarketing
- Marketing & optimization: funnels, paths, retention, ROAS/CPA
- Saudi/GCC use cases: e-commerce audience targeting, government dashboards, campaign insights
- Engagement: pageviews, events, scrolls, clicks, engagement time
- Conversions: goals, event tracking, purchase/sign-up tracking
- Funnels & Paths: visualize flows, spot drop-offs, optimize journeys
- Cohorts & Retention: new vs returning users, loyalty insights
- Lifetime Value & Attribution: channel performance, last-click vs data-driven
- Custom Events & GA4 Explore: segment comparisons, deep-dive analysis
- Saudi/GCC Example: e-commerce checkout, campaign ROI, mobile UX
- Overview of MarTech: CRM, CDP, automation, AI-powered solutions, regional adoption.
- eCommerce in GCC: growth, marketplaces (Amazon, Noon), omni-channel, local payment & delivery preferences.
- Future trends: AI personalization, AR/VR, blockchain/Web3, phygital experiences.
- Data privacy & regulation: PDPL/GDPR compliance, consent management, ethical AI.
- Customer experience & omni-channel: seamless journeys, CX as differentiator, localization.
- Emerging media & platforms: video/CTV, podcasts, social media, 5G-enabled marketing.
- Team readiness: upskilling, agile marketing, data-driven strategy, innovation culture.
- Regional case study: Salla – local MarTech success, SME enablement, digital growth.
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