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Marketing Fundamentals & Strategy 

You’ll move from having a basic awareness of marketing to 
mastering the strategies and tools that drive successful campaigns and sustainable 
growth. The main objective is to equip you with practical and strategic marketing skills 
that allow you to create value for customers and a competitive advantage for your 
organization.

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    Why Bakkah?

    Money Guaranteed
    Global Accreditation
    Flexible Learning

    What to Expect From This Marketing Fundamentals & Strategy Course?

    By the end, you will be able to: 
    • Understand and apply the core concepts and definitions of marketing. 
    • Analyze consumer behavior to design effective marketing actions. 
    • Develop strong value propositions using the Marketing Mix (4Ps). 
    • Segment markets, target the right audiences, and position your brand effectively 
    (STP). 
    • Build powerful brand identities and implement brand strategies. 
    • Design and implement marketing strategies and plans that deliver results.

    Who Should Enroll in this Marketing Fundamentals & Strategy Course?

    • Marketing professionals seeking to strengthen their strategic skills.
    • Entrepreneurs and business owners who want to grow their customer base.
    • Sales and product managers aiming to align marketing with business goals.
    • Students and graduates pursuing a career in marketing or business.
    • Anyone interested in understanding how marketing shapes business success. 

    What are the acquired skills from this Marketing Fundamental Course?

    • Crafting customer-focused marketing strategies.
    •  Conducting consumer and market analysis.
    •  Designing competitive value propositions and marketing mixes.
    •  Applying STP (Segmentation, Targeting, Positioning) frameworks.
    •  Building and managing brands for long-term equity.
    •  Creating actionable marketing plans and performance tracking methods.

    Marketing Fundamentals & Strategy Self-Study

    Course 

    • Reading Learning Materials.
    •  Pre and Post Course Questions.
    •  Modules Exercises.
    •  The language will be English.
    • Module 1 - What is Marketing? Key Concepts & Definitions
    • Module 2 - Understanding Consumer Behavior
    • Module 3 - Marketing Mix (4Ps) & Value Proposition
    • Module 4 - Market Segmentation, Targeting & Positioning (STP)
    • Module 5 - Branding Basics & Brand Strategy
    • Module 6 - Intro to Marketing Strategy & Planning

    Course Inclusions

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