Marketing Growth 360: Strategy, Content & Digital Channels
A practical marketing course where you build 7 practical outputs from customer insight and strategy to content, digital channels and a 90-day growth plan.
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Marketing Growth 360?
By the end of the course, you will have built 7 connected practical outputs, bringing customer insight, strategy, content, channels and lead generation together in one 90-day marketing growth plan.
Define Your Target Market: Build a Customer Persona and Competitor Snapshot that brings together customer needs, market segments, target audiences and opportunities identified through competitor review.
Turn Strategy Into a One-Page Plan: Build a One-Page Marketing Strategy Canvas covering your value proposition, positioning, marketing objectives, success measures, go-to-market direction and messaging hierarchy.
Plan 30 Days of Content: Create a 30-Day Content Calendar and Sample Campaign Messages for social media, email and website activity using one consistent brand message.
Prioritise Your Digital Channels: Use a Channel Selection Matrix to compare channels against customer behaviour and business objectives, while accounting for Gulf audience behaviour where regional considerations apply.
Review Your Website and Landing Pages: Apply search engine optimisation (SEO), search engine marketing (SEM) and user experience (UX) principles to produce a Website and Landing Page Improvement Checklist.
Map Your Lead Generation Journey: Build a Lead Generation Funnel Map covering lead magnets, conversion points, lead nurturing, retention and conversion rate optimisation (CRO).
Finish With a 90-Day Marketing Growth Plan: Bring the previous outputs together into one plan with practical actions, responsibilities and key performance indicators (KPIs) for the next 90 days.
Who Should Enroll in This Marketing Growth 360?
Marketing Beginners: You need a practical foundation connecting customer understanding, strategy, content, digital channels, website activity and lead generation in one learning path.
Career Changers: You are moving into a marketing role and want a structured way to develop practical marketing capability.
Marketing Coordinators: You support content, social media, email or website activity and want to connect day-to-day execution with the wider marketing plan.
Business Owners: You manage your own marketing without a dedicated team and need a clearer framework for choosing activities, channels and measures.
Junior Marketing Teams: You need a shared practical way of working across customer research, positioning, content, channels and lead generation.
Non-Marketing Professionals: You need to understand and coordinate marketing activities without having to specialise in every marketing channel.
What Are the Acquired Skills From This Marketing Growth 360?
The course is designed to develop the following practical capabilities:
Customer & Market Analysis: Build a customer persona and competitor snapshot to understand a target market and identify relevant opportunities.
Strategy & Positioning: Develop a one-page marketing strategy bringing together value proposition, positioning, objectives and success measures.
Content Planning & Copywriting: Plan a 30-day content calendar and write sample campaign messages for social media, email and website content.
Channel Selection & Prioritisation: Evaluate and prioritise digital channels using customer behaviour and business objectives rather than treating every channel as equally important.
Search & Website Improvement: Apply SEO, SEM and UX principles to identify improvements for websites and conversion-focused landing pages.
Lead Generation & Conversion Improvement: Map a lead generation funnel and apply CRO principles across conversion points, nurture and retention.
90-Day Marketing Planning & KPI Accountability: Build a practical 90-day marketing growth plan with actions, responsibilities, KPIs and defined outputs.
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Marketing Growth 360: Strategy, Content & Digital Channels - Self Study
Best for busy learners who need flexibility.
Accepted payment methods:
Customer Testimonials
Google Review:
My experience with Bakkah was excellent. They offer high-quality courses at reasonable prices. I enrolled in one of their courses and found it updated according to the latest standards. With God's blessing, the course helped me prepare for the official certification exam and successfully pass it. I sincerely thank them and wish them continued success.
I attended a five-day Live Online course with Bakkah Learning, and it was an outstanding learning experience that truly deserves appreciation. The trainer's delivery was professional, clear, and enriched with practical experience and expertise. The Customer Service team was also highly responsive and committed to meeting learners' needs, reflecting a high level of professionalism and care. I appreciate the excellent organization and quality of services provided, and I look forward to joining more of their courses in the future. Thank you for this wonderful experience.
It is rare to find staff members who are so kind, respectful, and professional. Bakkah is a great example of professionalism and attention to detail, leaving a positive impression that reflects the organization in an excellent way. Honestly, having such team members is a valuable asset, and their efforts deserve recognition, as this level of performance reflects a genuine commitment to service quality and customer satisfaction.
I had a great learning experience with Bakkah. The courses were well-structured, practical, and directly relevant to real-world applications. The Customer Service team also provided excellent support throughout my learning journey.
I would like to express my sincere thanks and appreciation to all the staff at the institute for their great efforts and continuous support throughout the program. It was a truly valuable and enriching experience that helped me enhance my skills and knowledge. I highly recommend this institute to anyone looking to grow and excel in this field.
Still not Sure What Fits Your Organization?
