E-commerce Marketing Program
A practical program to master e-commerce marketing covering ads, branding, analytics, and growth strategies with real examples and clear guidance.
Language
English
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
By the end, participants will be able to:
- Understand and leverage first-party, second-party, and third-party marketing data
- Plan, launch, and optimize campaigns on Facebook, TikTok, Google, and YouTube
- Design high-performing ad creatives and copy for target audiences
- Run A/B tests to improve campaigns, landing pages, and conversions
- Apply attribution models to measure ROI across touchpoints
- Use GA4 and other analytics tools to track performance
- Integrate online and offline data for a complete marketing view
- Apply data-driven insights to improve segmentation, personalization, and ROI
- Ensure compliance with data privacy regulations (e.g., Saudi PDPL, GDPR)
- Understand MarTech trends (AI, automation, AR, blockchain)
- Foster a data-driven, optimization-focused marketing culture
- Beginners looking to learn ecommerce marketing and digital advertising from scratch.
- Freelancers, marketers, or consultants aiming to expand their technical and strategic skillset in ecommerce campaigns.
- Ecommerce store owners or entrepreneurs who want to increase online traffic, conversions, and sales.
- Professionals in the Gulf/KSA region seeking practical, hands-on knowledge of social media, search engine, and email marketing.
- Anyone interested in mastering modern digital marketing tools, platforms, and growth strategies to scale an online business.
- Plan and run campaigns on Facebook, TikTok, Google, and YouTube
- Create and optimize high-converting ad creatives and copy
- Run A/B tests and use results to improve performance
- Apply attribution models to measure marketing ROI
- Set up and use Google Analytics 4 (GA4) to track audiences and conversions
- Analyze user journeys and optimize funnels
- Integrate online and offline marketing data
- Use tracking parameters like UTM tags for accurate measurement
- Leverage AI-driven insights and marketing automation tools
- Ensure compliance with data privacy laws (e.g., Saudi PDPL)
- Build data-driven strategies and foster continuous improvement in teams
Learn your way, at your pace.
Get the skills you need with a flexible learning experience designed to fit your lifestyle.
Ecommerce Marketing Program - Self Study
Best for busy learners who need flexibility.
Accepted payment methods:
Course Inclusions
- What is E-commerce Marketing?
- The Marketing Funnel Explained
- Customer Journey: Awareness → Conversion → Retention
- Setting Realistic Marketing Goals
- Key Metrics (CPA, ROAS, LTV)
- Developing a Unique Brand Voice
- Storytelling in E-commerce
- Creating Engaging Content for Your Audience
- Building Brand Consistency Across Channels
- Using Visuals, Copy, and Video to Connect Emotionally
- Best Platforms for E-commerce
- Creating a Content Calendar
- Building Organic Traffic and Engagement
- Influencer Collaborations
- Case Study: Viral Product Campaigns
- How Paid Advertising Works
- Setting Up Meta Business Manager
- Creating High-Converting Ad Campaigns
- Targeting and Retargeting Audiences
- Analyzing and Optimizing Ad Performance
- Understanding TikTok’s Algorithm
- Creating Scroll-Stopping Videos
- Setting Up TikTok Ads
- Leveraging Trends and Sounds
- Scaling TikTok Campaigns
- Introduction to Google Ads Ecosystem
- Setting Up Search & Display Campaigns
- Running YouTube Video Ads for Products
- Keyword Strategy and Product SEO
- Tracking Conversions with Google Analytics
- Why Email Marketing Still Works
- Building an Email List from Scratch
- Crafting Automated Flows
- SMS Marketing Tools and Tactics
- Personalization & Segmentation Strategies
- Understanding User Behavior
- Optimizing Product Pages for Sales
- A/B Testing for Landing Pages
- Upsells, Cross-Sells, and Bundling
- Tools for Analytics and Heatmaps
- Scaling Ads Profitably
- Automating Customer Service
- Managing Inventory at Scale
- Building a Team or Outsourcing Tasks
- Using AI Tools in E-commerce
- Brand Building Beyond Dropshipping
- Expanding to Private Label
- Retention Marketing & Loyalty Programs
- Common Pitfalls When Scaling
- Your Long-Term Ecommerce Growth Roadmap
Our Happy Clients Say
I have a busy job...
With a demanding job, I thought exam prep was impossible. But self-study learning fit into my life perfectly—I studied anytime, anywhere. It was clear, well-structured, and I passed the exam on my first try.
I needed real interaction...
I was looking for a learning experience where I could truly engage with. Live sessions gave me clarity, motivation, and real-time support. The trainer and group sessions kept me focused and made tough topics easier to digest
Staying on track was...
Starting was easy—but staying consistent wasn’t. The live schedule and trainer check-ins gave just the push I needed. I stayed on track and actually finished the course and got certified!
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