Generative AI & Prompt Engineering
Designed for professionals eager to harness the power of Generative AI, blends practical knowledge of ChatGPT, DALL·E, and prompt engineering with hands-on applications in marketing, content creation, and customer service, while addressing ethics and building real-world use cases.
Language
English
4.5 (By 5 Learners )
Why Bakkah?
Money Guaranteed
Global Accreditation
Flexible Learning
About this Course
What to Expect From This Generative AI & Prompt Engineering Course?
By the end, you will be able to:
- Understand the core concepts and capabilities of Generative AI tools such as ChatGPT and DALL·E.
- Apply best practices in prompt engineering to achieve accurate and creative outputs.
- Utilize AI effectively in marketing, content creation, and customer service.
- Recognize and address ethical considerations when working with AI-generated content.
- Design and implement a practical use case using GPT or image generation models.
Who Should Enroll in this Generative AI & Prompt Engineering Course?
- Marketing professionals seeking to leverage AI for campaigns and content creation.
- Content creators, writers, and designers are aiming to enhance creativity with AI tools.
- Customer service specialists interested in automating and improving interactions.
- Business professionals exploring ethical and practical applications of Generative AI.
- Students and early-career professionals aspiring to build AI-driven skills for the future.
What are the acquired skills from this Generative AI & Prompt Engineering Course?
- Understand the fundamentals of Generative AI and its practical applications.
- Master the skill of Prompt Design to achieve optimal results from AI tools.
- Apply AI tools in various fields such as marketing, education, and content creation.
- Develop analytical and creative thinking for problem-solving with AI.
- Implement effective practices for interacting with large language models.
Course Inclusions
- Introduction to generative AI and how it differs from traditional AI
- Large Language Models (LLMs), GANs, and diffusion models
- Text, image, audio, and video generation
- Business and government use cases in Saudi Arabia and the Gulf
- Opportunities and limitations of generative AI
- Hands-on examples using ChatGPT and DALL·E
- Fundamentals of prompt engineering
- Types of prompts (instructional, role-based, contextual, creative)
- Structuring prompts using role, task, context, and constraints
- Iterative prompt refinement
- Prompting for text, images, and multilingual outputs
- Advanced techniques (few-shot, chain-of-thought)
- AI-driven content creation for marketing and media
- Generating ads, blogs, emails, and social media posts
- Image and video generation for campaigns
- Personalized marketing and customer engagement
- AI chatbots and virtual agents
- Gulf business case studies (telecom, tourism, e-commerce)
- Ethical principles in AI (fairness, transparency, accountability)
- Bias, misinformation, and deepfake risks
- Data privacy and intellectual property issues
- Human-in-the-loop best practices
- Regulatory trends and Gulf AI ethics frameworks
- Responsible prompting and decision-making
- Defining a real-world business or education problem
- Designing and testing AI prompts
- Generating and refining text or image outputs
- Evaluating quality, ethics, and usefulness
- Presenting AI-powered solutions
- Applying generative AI to practical Gulf-region scenarios
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