All-in-One Marketing Workshop
A complete training program covering both traditional and digital marketing fundamentals: from consumer behavior, marketing mix, and branding to digital channels, paid campaigns, data analytics, and AI-powered marketing.
In one workshop, you’ll gain a holistic perspective and practical skills to design and execute successful marketing strategies.
Bundle Inclusions:
Why Bakkah?
- A comprehensive understanding of traditional and digital marketing fundamentals and strategies.
- Mastery of various marketing channels and tools (social media, email, SEO, paid ads).
- Hands-on experience in campaign setup, tracking, and performance analysis.
- Insights into the latest AI-powered marketing techniques and their ethical use.
- The ability to design and execute integrated, successful marketing strategies.
- Students and graduates aiming to start a career in marketing.
- Entry-level marketers seeking to develop their skills and gain practical experience.
- Business owners and entrepreneurs managing small and medium-sized enterprises.
- Professionals from other fields (e.g., sales, HR) who want to acquire marketing basics.
- Market analysis and consumer behavior understanding.
- Brand building and strategic brand voice development.
- Paid campaign management, budgeting, and performance metrics (CPA, ROAS, CTR).
- Website optimization and UX principles.
- Using Google Analytics & A/B Testing for performance tracking.
- Creating effective marketing content through storytelling and personalization.
- Applying AI tools (ChatGPT, Jasper) in marketing.
- Marketing Fundamentals & Strategy
- Digital Channels & Content Strategy
- Data-Driven Marketing & Paid Campaigns
- Marketing Data and Technology
- Storytelling, Personalization & AI Tools
Bundle Inclusions
Marketing Fundamentals & Strategy
You’ll move from having a basic awareness of marketing to
mastering the strategies and tools that drive successful campaigns and sustainable
growth. The main objective is to equip you with practical and strategic marketing skills
that allow you to create value for customers and a competitive advantage for your
organization.
Storytelling, Personalization & AI Tools
The primary goal is to equip marketers and content creators with a modern, integrated toolkit to build a more authentic, engaging, and effective brand presence. Specifically
Marketing Data and Technology (Intermediate)
Equip participants with the skills to leverage marketing data, apply analytics tools like GA4, and use MarTech trends to optimize campaigns and drive data-driven growth in the MENA region.
Digital Channels & Content Strategy
Aims to equip learners with a practical and strategic understanding of the modern digital marketing landscape, with a specific focus on the Gulf region
Data-Driven Marketing & Paid Campaigns
Equip participants with the analytical and strategic expertise to design and manage profitable paid campaigns, transforming ad spend into a predictable engine for growth. Through a combination of data-driven frameworks and practical execution skills, participants will learn how to move from assumptions to evidence-based decisions that consistently drive measurable results.
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